Bright Trip
They've generated a lot of revenue for us using paid ads- well over six figures… they’re super smart when it comes to strategically thinking about paid media. I’d highly recommend them!
Andrew McGarrity
CEO & Co-Founder
BrightTrip
The Summary
Bright Trip was a new travel platform launched in the midst of a global pandemic…ouch!
Our goal was to help Bright Trip gain clarity on its target audience, identify the most valuable courses and understand the demand for destination-related courses vs skill-specific courses.
Our initial focus was to spread awareness of their brand and build trust through value-based creatives.
Once we moved people from awareness to consideration, we re-targeted the most responsive audiences with the goal of conversion. The strategy proved to be extremely successful generating over 100k in revenue just from ads.
Timeframe: 12 months
Courses Sold: 1,000+
ROI: 5.5x
Over the entire course of working with Bright Trip, we have generated well over 6 figures through ads with an average ROAS of 5.5x for conversion campaings.
