Seek Discomfort
They brought a breath of fresh air into our marketing efforts. They remodeled our structure in a way that completely bursted results out of the window, 4x-ing results that we were already previously having!
Pedro Paiva
General Manager
Yes Theory & Seek
The Summary
Seek Discomfort first came to us asking to market Seekers Day (main drop of the year)
1) Their initial offer was mostly anchored on a discount, which risks cheapening the brand
2) They gave us the ambitious goal to double the revenue obtained in 2022 (oh sh*t)…in 2022 they had a 2.9x ROI through paid media, suffering a decrease in overall sales.
First, we crafted an irresistible offer. Besides their discount, we created 4 (insane) bonuses that added value to the community & elevated the brand
Then, we designed a paid media strategy that reflected the new offer while creating 50+ images/videos that injected personality in the brand and engaged their audience on a deeper level
Timeframe: 8 days
Revenue: High six-figures
ROI: 7.3x
Compared to 2022 we increased revenue by 3.4x, overdelivering on the client's goal while increasing customer satisfaction and giving the brand's street cred a serious boost (we even made Thomas bold for one ad..lol)
